What Is ASMR?

What Is ASMR?

If you’ve browsed YouTube or Instagram in the last several years, you’ve probably run into a multitude of videos labeled “ASMR.” What does this mean exactly?

Whether it’s whispering, tapping, or scratching, something about the sounds or visuals in ASMR clips may make your senses tingle.

Here’s what you need to know about the autonomous sensory meridian response, how the practice came to be, and how you might use this social media phenomenon to your advantage for various health issues.

What does autonomous sensory meridian response (ASMR) mean?
ASMR stands for “autonomous sensory meridian response.” It describes the sensation you may get from certain stimuli including sounds, visuals, or even close contact with another person (whether in person or online).

People who experience ASMR say it feels like a tingling that starts on the head and moves down the back of the neck and sometimes to the rest of the body.

Other people describe it as a calm feeling that washes over their bodies starting on the scalp and moving downward.

Researcher Dr. Giulia PoerioTrusted Source explains that the following audiovisual stimuli (also known as triggers) may produce ASMR:

-whispering or speaking softly
-tapping, scratching, or crinkling sounds
-slow hand movements
-repetitive tasks
-close personal attention

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The idea of ASMR has been around a long time, though it wasn’t always describes as such. Poerio explainsTrusted Source that the phenomenon may have been described in classic literature by Sylvia Plath, Virginia Woolf, and others.

Healthline content is strictly informational and should not be considered medical advice. See a licensed medical professional for diagnosis and treatment recommendations. Opinions expressed in this video may not reflect those of Healthline Media.

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Marcella Gucci is the passionate founder of Blue Cherry Store, an online retail destination dedicated to providing customers with a warm, homely shopping experience. As a devoted mother of three and a proud grandmother, Marcella understands the importance of family and community, which is reflected in every aspect of her business.

With over 35 years of marriage to her husband Phil, Marcella has cultivated a deep appreciation for creating spaces that foster connection and comfort. This familial spirit drives her commitment to ensuring that every customer feels valued and cared for when they visit her site.

Marcella’s journey began with a vision to curate a collection of lifestyle products that resonate with everyday life. She meticulously selects items that not only enhance the home but also inspire joy and creativity. Her background in customer service enhances her ability to connect with shoppers, making them feel right at home.

At Blue Cherry Store, Marcella champions quality, sustainability, and thoughtful design. She collaborates with artisans and small brands to offer unique products that tell a story, all while promoting ethical practices. Her dedication to fostering a sense of community extends beyond her customer base; she actively engages with local initiatives and supports causes close to her heart.

Marcella’s unwavering commitment to customer satisfaction and her genuine desire to create a welcoming online environment make Blue Cherry Store more than just a shopping destination—it’s a place where families can find products that enrich their lives. Through her leadership, Marcella continues to inspire others to embrace the values of love, care, and togetherness.

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